AI SEO Content Platform

Context

A platform that generates and publishes SEO content programmatically, pushing output into whichever CMS a customer already runs. The heavy lifting happens in background pipelines rather than request/response code.

The Hard Part

Publishing into 8 different CMS platforms means 8 different APIs, auth models, and failure modes — the pipeline architecture had to isolate each integration so one flaky CMS could not stall the rest.

What I Built

• 13 Inngest background pipelines for content generation and publishing
• 8 CMS adapters behind a single publishing interface
• 100 API routes on Next.js with Supabase as the data layer
• LLM orchestration through OpenRouter
• n8n automations connecting the platform to external workflows
• 74 test files over a schema evolved through 79 migrations

Measured Results

Tech Stack