GTM Signal Intelligence Tool

Context

A B2B SaaS team wanted to stop hunting for buying signals by hand across their target market. This is an ongoing engagement building a go-to-market signal-intelligence tool that watches 20-30 target organizations and recommends who to reach out to.

The Hard Part

Keyword matching produces noise rather than signal, so the AI layer has to interpret what a signal means in business context — and stay correctable when its judgment is wrong.

What I Built

• Signal monitoring across 20-30 target organizations
• AI interpretation of signals in business context rather than keyword matching
• Outreach recommendations derived from the interpreted signals
• Review UI where the team inspects the model's judgments
• Feedback loop carrying the team's corrections back into the tool

Measured Results

Tech Stack